The Piedmont Education Foundation (PEF) is pleased to announce the launch of the 2017 Giving Campaign for Piedmont Schools. Giving Campaign volunteers were at each school site (Beach Elementary, Havens Elementary, Wildwood Elementary, Piedmont Middle, Piedmont High and Millennium High) on Tuesday morning, spreading the word and raising awareness about the need for a successful campaign. The volunteers, dressed in Piedmont purple, handed out Giving Campaign pens and buttons, and spoke with parents about the importance of supporting PEF and the Giving Campaign. PEF’s mission is to promote academic excellence, champion innovation, and provide sustained financial support to the Piedmont Unified School District (PUSD). In order to achieve this mission, PEF raises funds, allocates grants, organizes events, facilitates communications, and supports volunteers and other school support organizations. The Giving Campaign is PEF’s largest fundraiser, and is crucial to maintaining the quality of Piedmont schools. This year, PUSD is facing a $4.4 million budget shortfall due to declines in net government funding, even as basic expenses continue to rise. Giving Campaign Co-Chairs Eileen Kwei and Allison Elvekrog, who are working with PEF Executive Director Heather Frank, hope to raise at least $2.2 million of that shortfall during the Giving Campaign this fall. “We’re thrilled to be leading this campaign, and look forward to bringing our generous community together in support of our schools,” said Kwei. Elvekrog added, “The energy of the parents, students, teachers and administrators is inspiring. We all want the best education possible for our children, and we will work together to ensure the excellence of the Piedmont schools.” The Giving Campaign runs through the end of December.